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Team SI Launches New Ag-Marketing Firm, SI EQ

November 9, 2021 | Posted in Dealership Marketing
Team SI announces the introduction of a new ag-marketing company, SI EQ, a TraDigital, data-driven marketing firm focused on the agriculture community. Originating out of Team SI, the experts at SI EQ have worked with agriculture equipment dealers for nearly a decade and are well-known as result-oriented marketers in the ag industry.
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Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.
By Sarah Hey posted on August 30, 2021 | Posted in Best Practices, Dealership Marketing

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?


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Fennig Equipment Finds its Niche as Shortline Only Dealer

Gary Fennig, co-owner of the 2-store shortline-only dealership in Ohio, started Fennig Equipment in 2011 after a meeting with Yetter Farm Equipment during a farm show in Fort Wayne, Ind.
By Kim Schmidt posted on August 24, 2021 | Posted in Best Practices, Niche Equipment Markets, Dealership Marketing
After 21 years working as a parts manager for an AGCO dealership, Gary Fennig left the dealership to go help with the family’s crop insurance business. But he didn’t stay away from selling equipment long, starting Fennig Equipment along with brothers Mike, Todd and Ryan, just a year later in 2011.
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Dealership of the Year 2021: Sydenstricker Nobbe Parters

Dealership of the Year: Sydenstricker Nobbe Parters Video Series

July 2, 2021 | Posted in Dealer Succession, Dealer News, Dealership Marketing
Bringing two strong family businesses together can be messy. Trying to unite two cultures and two ways of operating the business into one isn’t without its challenges. But, for Sydenstricker Nobbe Partners (formed in January 2020 through the merger of Sydenstricker Implement Co. and Wm. Nobbe & Co.), year one of the merger proved not only to be a success but the team got there with little to no drama.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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