Case IH dealer Sonsray Machinery, Torrance, Calif., has partnered with Quipli to deliver online renting capabilities and a Sonsray Rentals mobile app for its end customers.

The launch of rental e-commerce with Quipli fits into Sonsray's strategy to adapt to evolving technological developments and to deliver best-in-class service for customers. Renters can now see transparent pricing, agree to rental policies, and pay for rentals directly on the Sonsray website or through its mobile app. The process dramatically streamlines and expedites the rental experience.

E-commerce in the $60 billion rental industry continues to pick up steam as younger generations take on decision-making roles and labor shortages make it harder to staff front office roles. Recent research indicates that the #1 way renters find out about a rental business is through the internet and 80% of renters expect to view products online before making a rental decision, Sonsray said.

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