The 12-part 2022 Farm Equipment Dealership of the Year video series features First Choice Farm Lawn and Riechmann Bros. First Choice Farm Lawn was selected as the Greater than $100 Million Dealership Winner while Riechmann Bros. was selected as the Less than $100 Million Dealership Winner.

Read the story of First Choice Farm & Lawn. Upon graduating from the Univ. Tennessee at Martin in 2009, Ron Parks got a job working for Danny Montgomery, who owned a Kubota dealership in Union City, Tenn. Starting off in the parts department, Ron quickly worked his way up into a sales and management role.  

Read more about First Choice Farm & Lawn


First Choice Farm and Lawn Balance Business with Diversified Product Segments

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First Choice Farm and Lawn Grows Through Expansion

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First Choice Farm and Lawn Team Comes Together for Tornado Clean Up

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Measuring the Business — Profit vs. Gross Revenue

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Ron and Don Parks — Dealership Owners at 25

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First Choice Farm and Lawn's Guiding Principles

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