Libby Wawzenek

Contributing Writer


Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.

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Hutson Inc. CEO Says a Strong Bench is Key to Dealership Expansion

Josh Waggener attributes the dealership’s success to forward planning with an eye on succession management and leadership development.

For Josh Waggener, a deep bench is more than just a crucial strategic element of game play for sports teams striving for a winning record. It’s also a vital component of success for dealerships that are looking to grow and expand their impact.

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College Recruitment Programs Help Alleviate Hiring Crunch

Two dealership representatives share their strategies for working with local colleges to recruit and train employees with skills, knowledge and dedication.

It’s not uncommon for farm equipment dealerships to seek to expand their reach by opening new stores across their region or even throughout the country. However, doing so successfully requires hiring quality employees who can support that growth

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Developing Leaders Takes Time but Yields Big Results

Management consultant Zach Hetterick encourages dealerships to cultivate leaders within the organization to improve company culture.

Zach Hetterick wants more people to focus on leadership development within their organization.

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Business Technology Special Report

Increased Cyber Threats Require Dealers to Be Proactive, Not Reactive

Knowledge of current government regulations and up-to-date data security plans are key to ensuring that customer and manufacturer data is protected.
As agricultural products and services have become more technologically oriented in the past decade, customers’ expectations and concerns about privacy and data security have also evolved.

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Customer Perspective

Technological Advancements Can Help Farmers Better Understand Their Land

Third-generation farmer Trey Hill looks to a future in which he’s equipped with tools that will help him improve his data analysis in order to increase yield and maintain soil health.

Trey Hill isn’t sure what the future of farming has in store, but he is positive about one thing. “I’m a firm believer in utilizing technology, and I think that’s going to play a big role in how I manage my farm,” he says.

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Precision Farming Dealer Summit 2021 Recap

Change is Key to Survival for Precision Farming Dealers

When faced with the challenges of a tumultuous year, Arlin Sorensen advises business owners to leverage new opportunities and chart a path to success.

Entrepreneur Arlin Sorensen understands that taking risks and embracing uncertainty can be intimidating. However, he believes those actions are the key to success for business owners — especially right now.

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Working with Your OEM to Move Used Inventory

Scott Hoober, owner, Hoober Inc., has leveraged his OEM relationship to help manage their used equipment. inventory.
When it comes to moving used equipment, Scott Hoober believes a collaborative approach is best. The owner of Hoober Inc., a 9-store Case IH dealership based in Intercourse, Pa., knows it’s important to work with the team at his dealership, but he takes it a step further.
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