Dealership Marketing

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Dealership of the Year 2026

Dealership of the Year: Messick's

The 6-part 2026 Farm Equipment Dealership of the Year video series featuring Messick's is sponsored by the 2027 AED Summit. A lot has changed for Messick’s Equipment since brothers Merville and Marlin Messick opened the first store in 1952. At the time, it was an International Harvester dealership. Eventually the company began carrying New Holland and later Kubota as well as Krone and more than 200 other shortlines. 
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Dealership of the Year 2025

Dealership of the Year: Mazergroup

At 18 stores, Mazergroup is the largest New Holland dealership group in North America. But its size alone isn’t what sets it apart or what caught the eyes of the Dealership of the Year judges. It’s the Brandon, Man.-based dealership’s focus on operational excellence, customer experience and employee development that earned the group Farm Equipment’s 2025 Dealership of the Year honors.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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