When scalable, empowered decision making is everything for dealers, managers often remain overwhelmed as the department’s or business’ sole critical thinkers. Hurried, time-constrained leaders “think” they’re helping with fast directions and answers, but circular problems persist. When staff follow orders rather than attempting to independently solve problems, the business gets stuck in reaction mode.Bryan Arzani’s CODE framework, developed over the last 17 years, shifts from a “directions model” to one of strategic guidance to get teams to analyze, adapt and act with confidence. “You can shift from ‘rescuing’ your people to get them to take ownership and drive solutions,” he says, “and turn passive executioners into proactive problem-solvers.”The results are staggering — less dependency at the top, enhanced critical thinking and a culture of adaptability, ownership, and innovation, he says. (He also presents a private workshop on Day 1.)

You’ll Learn: • What the top 5% of managers do daily to equip their staff for greater personal& professional heights • What to immediately STOP doing with your staff — with specific questions to prime empowered thinking • How stop the lazy-loop circle of interactions that prevent individuals from the very best instructor – the struggle itself

View the full speaker agenda and topics here.

The 12th Annual Dealership Minds Summit, happening August 4-5, 2026 in Springfield, Ill., features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

  • Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
  • Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
  • Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
  • Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

For more information about the 2026 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit

Title Sponsors for the 2026 event are AgDirect, AgGuard, Basic Software Systems, Brilliant Harvest, Dealer Information Systems Corporation (DIS), Geringhoff, LAHZO, North American Equipment Dealers Association (NAEDA), RIMSS, Summers, TractorHouse, Titan International, VitalEdge Technologies and Warranty Consulting Services.