Whether you’re a dealer who lives on the bleeding-edge, or you’re just interested in where future technology is headed, Farm Equipment’s inaugural shark tank-style dealer innovation challenge promises to be an exciting and intriguing session that will change the way you look at dealership software. Several cutting-edge dealers will give brief presentations about new products or services they’ve had a hand in developing and testing, followed by questions from a panel of "dealership experts.” Then attendees will vote on the “Best New Innovation at DMS” from among the presenters. Mark Reid, co-founder of Opervia and CEO of Atlantic Tractor, pitches his all-in-one soft-ware platform built for equipment dealerships to streamline service quoting, team collaboration, customer engagement and marketing. By centralizing operations into one easy-to-use system and leveraging the power and automation of AI, it helps dealerships save time, reduce costs and strengthen customer relationships. Alex German, CEO of German-Bliss Kubota, details DealerTech Solutions’ suite of AI tools that are purpose-built for farm equipment dealerships, with deep support for the workflows of service writers, technicians, accounts payable staff and dealer-principals. Among the suite of products is WarrantyWiseAI, which converts technicians notes into complete, manufacturer compliant warranty narratives.

You’ll Learn:

Where technology for the dealership is headed in the future, giving you competitive edge for efficiency & accuracy.

View the full speaker agenda and topics here.

The 12th Annual Dealership Minds Summit, happening August 4-5, 2026 in Springfield, Ill., features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

  • Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
  • Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
  • Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
  • Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

For more information about the 2026 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit

Title Sponsors for the 2026 event are AgDirect, AgGuard, Basic Software Systems, Brilliant Harvest, Dealer Information Systems Corporation (DIS), Geringhoff, LAHZO, North American Equipment Dealers Association (NAEDA), RIMSS, Summers, TractorHouse, Titan International, VitalEdge Technologies and Warranty Consulting Services.