Items Tagged with 'Farm Equipment'

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To the Point

Why Bother with the Dealer?

Consider the alternative, says longtime industry veteran

One of our salesmen was fond of telling equipment manufacturers, “If you ignore the dealer, they’ll return the favor.” He was right, and some manufacturers learned their lessons the hard way. Some didn’t survive.


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To The Point

Our ‘What-If’ Story ...

Farm Equipment recently launched the “What If & What Was” series, borrowing from the film, It’s a Wonderful Life. Thanks to a dramatic intercession, as you’ll recall, George Bailey was shown a world in which he’d never been born. Read your peers’ thoughts — had their business “failed to launch” or survive — here.
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Lessiter Media Co-Founder Pam Lessiter Passes

She co-founded ‘a different kind of ag publishing company’ in 1981 with husband, Frank
Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.
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