Neil Messick, co-owner of 2026 Dealership of the Year Messick Farm Equipment, kicks off the Summit with a can’t-miss presentation. The New Holland and Kubota dealership acquired 4 dealerships in 2025 — nearly doubling its size and signaling the need for a change in management structure. Messick details how they landed on a regional management structure, why it works best for their operation and the lessons learned along the way.

You’ll Learn:

How to identify when a change in management structure is needed& the best practices for working through the growing pains.

View the full speaker agenda and topics here.

The 12th Annual Dealership Minds Summit, happening August 4-5, 2026 in Springfield, Ill., features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

  • Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
  • Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
  • Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
  • Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

For more information about the 2026 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit

Title Sponsors for the 2026 event are AgDirect, AgGuard, Basic Software Systems, Brilliant Harvest, Dealer Information Systems Corporation (DIS), Geringhoff, LAHZO, North American Equipment Dealers Association (NAEDA), RIMSS, Summers, TractorHouse, Titan International, VitalEdge Technologies and Warranty Consulting Services.