Technology can help your dealership declutter the customer experience, and the latest tool to do it is through text messaging, says Tim Berman, innovator manager at Constellation Software.
In recent years, dealers have faced challenges such as a lack of product inventory and difficulty reaching customers. Berman believes text messaging systems and streamlining technologies is a step toward fulfilling customers’ needs.
“We want to create ‘wow’ customer experiences,” says Berman. “We’re going to focus on aspects of this business that we can control to do that.”
To accomplish this, dealers must be ready to make changes.
‘Think Like Sales’
Berman suggests recalibrating each of the dealership’s communication and customer interaction departments to align with sales. To build a relationship with customers, he recommends focusing on their needs. He recommends that all departments need to “think like sales.”