Farm Equipment
www.farm-equipment.com/articles/14494-brand-loyalty-part-4-how-the-major-ag-equipment-makers-fared-in-the-brand-loyalty-study
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Brand Loyalty Part 4: How the Major Ag Equipment Makers Fared in the Brand Loyalty Study

Dave Kanicki
September 2, 2017

If 75% of the farmers who responded to Farm Equipment’s 2017 Brand Loyalty survey consider themselves loyal to their preferred brand of ag machinery, how do the individual brands score with the farmers who prefer a particular brand of machine?

Overall survey results were segmented by farm customers who indicated a specific brand preference for their primary brand of tractors and combines. This breakdown by brands is covered in Part 4 of this special report.

 

 

 

Most Farmers Still Loyal to ‘Their’ Brand

Brand Loyalty Part 2: Does Farmer Revenue Matter?

Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Brand Loyalty Part 4: How the Major Ag Equipment Makers fared in the Brand Loyalty Study

 

 

September 2017 Issue Contents

 

Kanicki dave

Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.