Farm Equipment
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September 2017 Sourcebook
Volume: 55
Edition: 7
Brand Loyalty Report: Most Farmers Still Loyal to ‘Their’ Brand
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Table of Contents
Table of Contents
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreBrand Loyalty Part 2: Does Farmer Revenue Matter?
Does the level of a farmer’s annual revenue impact his brand preference and decision making when it comes to purchasing new equipment?Read MoreBrand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty
Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.Read More
Snapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More
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Featured Articles
Featured Articles
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreSnapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More -
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Online Extras
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Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.