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September 2017 Sourcebook
Volume: 55
Edition: 7
Brand Loyalty Report: Most Farmers Still Loyal to ‘Their’ Brand
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Table of Contents
Table of Contents
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreBrand Loyalty Part 2: Does Farmer Revenue Matter?
Does the level of a farmer’s annual revenue impact his brand preference and decision making when it comes to purchasing new equipment?Read MoreBrand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty
Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.Read More
Snapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More
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Featured Articles
Featured Articles
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.Read MoreSnapshot of Pay & Compensation in U.S. Equipment Dealerships
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.Read More - Online Extras
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Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.