We’ve talked about earning customer and brand loyalty in this space at various times over the past 10 years or so. But, like any good message, it’s worth repeating to remind retailers, like yourself, that you need to work at it.
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
The brand loyalty studies that Farm Equipment conducted in 2011 and 2014 were limited to grain farmers in 12 states with annual revenues of $500,000 or more.
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
If 75% of the farmers who responded to Farm Equipment’s 2017 Brand Loyalty survey consider themselves loyal to their preferred brand of ag machinery, how do the individual brands score with the farmers who prefer a particular brand of machine?
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.
The Equipment Dealers Assn.’s (EDA) Compensation & Benefits Survey questionnaire was revised in 2016 to include wage data relative to office/personnel staff, sales, parts and service departments. In total, more than 30 different job descriptions were analyzed in the survey report.
As a retailer, you must have inventory. But do you know the costs of holding machines and parts in stock? In my experience, most farm equipment dealers don’t know the hidden costs of carrying inventory — the number can be difficult to determine and most guesses are way too low.
More automation, improved operator comfort and upgraded feeding and durability on front end systems marks 2018’s new-model year headlines for combine technology.
Inventory management has become extremely important for larger dealer groups with tens of millions of dollars in inventory and millions of dollars at risk. But even for smaller dealerships where the dollars at stake are smaller, inventory management is still vital.
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
EDA’s latest report — conducted every 2 years — provides a benchmark-type view into dealership compensation, commissions and benefits. This article highlights a sampling of the positions of interest to dealership managers.
The Equipment Dealers Assn.’s (EDA) Compensation & Benefits Survey questionnaire was revised in 2016 to include wage data relative to office/personnel staff, sales, parts and service departments. In total, more than 30 different job descriptions were analyzed in the survey report.
Inventory management has become extremely important for larger dealer groups with tens of millions of dollars in inventory and millions of dollars at risk. But even for smaller dealerships where the dollars at stake are smaller, inventory management is still vital.
If 75% of the farmers who responded to Farm Equipment’s 2017 Brand Loyalty survey consider themselves loyal to their preferred brand of ag machinery, how do the individual brands score with the farmers who prefer a particular brand of machine?
Western Farm Show hosts live low-stress cattle demonstrations, seminars from top experts in the industry, health and safety screenings, hosts hundreds of FFA students, and honors Military and First Responders to complete the events taking place throughout the 3 days of the show.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.