James DeGraff is an Associate Editor for Farm Equipment Magazine and contributor to Ag Equipment Intelligence's On The Record. A journalism graduate of UW-Madison, he was an intern for Farm Equipment prior to joining full time in July 2017. Contact: firstname.lastname@example.org
With remarketing being the theme of the summit, over 25 representatives from dealerships across the country met for a 60-minute roundtable discussion on maximizing the efficiency and profitability of reconditioned equipment in stores.
When a roundtable of dealer representatives were asked for the first few words that come to mind when hearing the word jockey, responses were all over the map. Some were kinder, mentioning “expert” or “resource,” while plenty of others went the route of “opportunist” and “necessary evil.”
Equipment might get old, but smooth trade-ins at maximum margins never go out of style. With little question about the pitfalls of leaving used machines on the lot too long, dealers tuned in to learn the good, the bad and the ugly of equipment turnover strategies.
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
When JayDee AgTech and Maple Farm Equipment merged together under the Pattison Agriculture ownership group in early 2014, the result was a dealer network that has since expanded to 19 locations across Saskatchewan and Manitoba. While it brought in a diverse customer base with opportunities to grow further, it also brought in over 60 different shortlines across all locations, some with unique restrictions in their distribution contracts.
Upon driving up to the front of the new McFarlanes’ facility in Sauk City, Wis., I double-checked my GPS to make sure we hadn’t made a mistake. Expecting to see an average-sized dealership with some signage and maybe a few machines on display, I instead fixated my eyes on what could’ve been assumed to be an NFL practice facility or indoor theme park had I not known better.
Planning and preparing for the next generation of leadership is something many dealerships must consider in order to keep pushing forward into the future of the business. One roadblock many dealers cite is the need for the next generation to gain experience before taking on a management role within the dealership. This is necessary both for the success of the next generation and the dealership, but also to gain the respect of other employees.
To commemorate the milestone, Summers is hosting an open house in each of its 3 locations in the Midwest. The first event, which was held June 11 in Aberdeen, S.D., offered dealers and customers a live look-in at the facility.
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
Reserve your seats today at DealershipMindsSummit.com/Reservations.
Today, four generations later, Yetter continues the tradition of solving agricultural problems to meet the needs of producers all over the world. With more than 87 years of agricultural solutions, Yetter is recognized as the leader in designing planter attachments and precision fertilizer placement equipment.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.