James DeGraff

James DeGraff

James DeGraff is an Associate Editor for Farm Equipment Magazine and contributor to Ag Equipment Intelligence's On The Record. A journalism graduate of UW-Madison, he was an intern for Farm Equipment prior to joining full time in July 2017. Contact: jdegraff@lessitermedia.com

ARTICLES

For Success After the Trade-In, Preparation Trumps All

Customer transparency and equipment showcasing is key, but according to trade-in experts, most sales are won or lost before customers step into the dealership.
Equipment might get old, but smooth trade-ins at maximum margins never go out of style. With little question about the pitfalls of leaving used machines on the lot too long, dealers tuned in to learn the good, the bad and the ugly of equipment turnover strategies.
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Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Most dealers suggest a decrease in manufacturer commitment within their customer base, which can help or hinder business to an unprecedented degree.
In addition to surveying farmers, dealers were called to share their perceptions on brand loyalty, and similar to Farm Equipment’s 2014 results on the same topic, dealers and farmers disagreed more often than not on the level of customer loyalty to a specific manufacturer.
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Sponsored Content: Success in Shortline Machinery

For Pattison Agriculture, No Line Is Too Unique

With 60-plus shortlines to their name, the Saskatchewan-based dealer network strives to meet every customer’s needs and build long-term relationships in the process.
When JayDee AgTech and Maple Farm Equipment merged together under the Pattison Agriculture ownership group in early 2014, the result was a dealer network that has since expanded to 19 locations across Saskatchewan and Manitoba. While it brought in a diverse customer base with opportunities to grow further, it also brought in over 60 different shortlines across all locations, some with unique restrictions in their distribution contracts.
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Sponsored Content: Success in Shortline Machinery

Understanding Customers, Keeping Ahead of the Curve Vital for Redhead Equipment

The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
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McFarlanes’ is Back & Bigger Than Ever

Upon driving up to the front of the new McFarlanes’ facility in Sauk City, Wis., I double-checked my GPS to make sure we hadn’t made a mistake. Expecting to see an average-sized dealership with some signage and maybe a few machines on display, I instead fixated my eyes on what could’ve been assumed to be an NFL practice facility or indoor theme park had I not known better.
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Web Exclusive: Getting Outside Experience: Learning to Lead

Planning and preparing for the next generation of leadership is something many dealerships must consider in order to keep pushing forward into the future of the business. One roadblock many dealers cite is the need for the next generation to gain experience before taking on a management role within the dealership. This is necessary both for the success of the next generation and the dealership, but also to gain the respect of other employees.


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