Items Tagged with 'brand loyalty'

ARTICLES

Icon-art_Brand-Loyalty-Report-Dealers_FE_0620_WEB.jpg
Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
Read More
Icon-art_Brand-Loyalty-Report-Farmers_FE_0620_WEB.jpg
Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
Read More
Kim Schmidt

To the Point: Finding the Opportunity in the Difficult

Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before. But crops still got planted, parts purchased and equipment serviced. There have been challenges indeed, but those challenges have brought opportunities to connect with your customers in different ways and also fine tune some processes.
Read More
Kanicki

Quantifying Brand Loyalty

We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?
Read More
Bryndon_Meinhardt-Clint_Schnoor
Conversations in Ag

Agri-Service President & KanEquip Regional Manager discuss their businesses

Clint Schnoor, president of Agri-Service, a large multi-location AGCO dealership headquartered in Idaho and Bryndon Meinhardt, a regional manager for KanEquip, an 8-store CNH dealer in Kansas, sat down to talk for the first time during the Precision Farming Dealer Summit in Louisville, Ky. Despite carrying different brands and covering different markets, the two discovered their businesses have more similarities than differences.
Clint Schnoor, president of Agri-Service, a large multi-location AGCO dealership headquartered in Idaho and Bryndon Meinhardt, a regional manager for KanEquip, an 8-store CNH dealer in Kansas, sat down to talk for the first time during the Precision Farming Dealer Summit in Louisville, Ky. Despite carrying different brands and covering different markets, the two discovered their businesses have more similarities than differences.
Read More
Joe_Sisk-Jeff_Morgan
Conversations in Ag

Kentucky Grain Producer and Case IH Dealer Discuss Farm Equipment Brand Loyalties

Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings