Items Tagged with 'parts availability'

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Boots on the Ground

Strong Customer Relationships, Parts Inventory Central to Spring Success

4-store John Deere dealer Alliance Tractor squares up against larger competition by sharing knowledge, prioritizing premium remote service & keeping the parts warehouse full
It’s almost done raining on a late February afternoon in Vincennes, Ind., where the team at 4-store Indiana and Illinois John Deere dealer Alliance Tractor’s Vincennes store prepares for planting season.
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Brand Loyalty Part 4: New Holland: No Gain, No Loss

Compared to the first brand loyalty study in 2011, New Holland has made great progress in cementing the allegiance of their farm customers. In that year, only 44% of farmers who considered New Holland as their primary brand of equipment said they were loyal. That grew by 19%, to 63% who declared themselves “brand loyal” in 2014. And that’s where it remains today, according to the results of Farm Equipment’s 2017 survey.


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