Farm equipment sales history is replete with hills and valleys and we certainly are in a valley now. Traditionally, the range between the hilltop and the valley floor is about 20% in terms of unit sales.
The biggest couple of things I heard at the 2017 Dealership Minds Summit included keeping the late model stuff moving and how much new equipment should be sold to support used sales. Most of the customers who can buy late and low are also the same buyers who can by new.
While traveling through Texas last week, I stopped in El Campo to visit Shoppas’ Farm Supply to check in and see how hurricane recovery was coming along.
There are two things you have to consider. First, you have to understand the washout cycle. The washout tells you how long you will hold equipment and how many units you will need to sell through to get to a cash/no trade scenario.
We’ve been reporting during the last few months that there were signs popping up in various places that suggest that business levels are improving for North American dealers. Many of these came from our own dealer surveys during the past year.
We’ve all seen and heard about the widespread devastation caused by the recent hurricanes in the southern U.S. Images and stories covering the immediate impact was startling, but the aftermath is perhaps even more astonishing.
A recent poll Rural Lifestyle Dealer ran addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
Farm equipment sales history is replete with hills and valleys and we certainly are in a valley now. Traditionally, the range between the hilltop and the valley floor is about 20% in terms of unit sales.
We’ve talked about earning customer and brand loyalty in this space at various times over the past 10 years or so. But, like any good message, it’s worth repeating to remind retailers, like yourself, that you need to work at it.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.