Opinions & Columns

Kanicki
From the Desk of Dave Kanicki

Is it Time to Invest in Ag?

Conventional wisdom would tell us, no. Now is the time to avoid the risk that comes with a soft market and wait until business picks back up. This kind of sounds to me like trying to time the stock market: take your best educated guess at when things will pick up or fall off and hope you guessed correctly.
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Lessiter
From the Desk of Mike Lessiter

Welcome to the New Farm-Equipment.com

Earlier this week, we officially unveiled a completely redesigned website. Featuring a clean, organized look with easy-to-browse content, Farm Equipment is the largest depository of dealer-driven news and insights on the Internet, with years of Farm Equipment magazine content and all of the stories that have appeared in E-Watch.
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George Russell
Technology for Profit

Automating the Service Department of the Future

Service is without a doubt the most expensive department to operate. It occupies the most space in the dealership so it has the highest occupancy costs (heat, light, power, rent/amortization, etc.); it also employs the most people, and has the highest operating costs.
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Dan Crummett
Ahead of the Curve

Autonomous Field Operations are Here

Farm tractor auto-steer technology was conceived initially to relieve operator stress and improve precision equipment tracking. Over the past 20 years, it has been quietly developing and gestating to a point that it’s nearly ready to give birth to full-scale automated field operations where the number of humans required “in the cab” will soon be dwarfed by the number of machines “in the field.”
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Dr. Jim Weber
Business of Selling

Initiating Winning Strategy

As Sun Tzu wrote over 2,000 years ago, “Now an army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” Dealers interested in capturing a market would be wise to heed those words and to attack a competitor’s weaknesses by capitalizing on their own strengths while simultaneously overcoming their own weaknesses.
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George Russell
Technology for Profit

10 Things to Ask Your Business System Supplier

This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
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