Michael Ellis

Michael Ellis

Michael Ellis is publisher of Rural Lifestyle Dealer and takes an active role on all the titles in Lessiter Media’s Ag Division. He brings nearly 20 years of publishing experience across diverse markets both in business-to-business and consumer focus, with the last 10 on trade media for agriculture and landscape industries. A graduate of the University of Wisconsin-Milwaukee, Michael joined the Lessiter team in 2008. Contact: mellis@lessitermedia.com

ARTICLES

Conversations in Ag

The Future of Manufacturing: Retention, Consolidation & Collaboration in the Ag Market

Manufacturer executive Jim Wessing of Kondex Corp. sat down with Doug Griffin, former AGCO vice president and current principal of Context Network, a consulting firm that works with full-line manufacturers. They discussed the lack of experience and availability of skilled workers, knowledge voids, unique challenges of suppliers and manufacturers, and also offered advice for anyone entering the ag market.
Manufacturer executive Jim Wessing of Kondex Corp. sat down with Doug Griffin, former AGCO vice president and current principal of Context Network, a consulting firm that works with full-line manufacturers. They discussed the lack of experience and availability of skilled workers, knowledge voids, unique challenges of suppliers and manufacturers, and also offered advice for anyone entering the ag market.
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If It’s Everyone’s Job, It’s No One’s Job

A recent <em>Rural Lifestyle Dealer</em> poll hints that dealers may be failing when it comes to the critical first moments of customer service.
A recent poll Rural Lifestyle Dealer ran addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Acquisition Growth Can be Done Without Seeking Additional Capital

Mike Hedge, President/CEO, Birkey&rsquo;s Farm Store
There are innumerable ways to grow your dealership. And Mike Hedge's message that it can be done without resorting to outside influences or taking on extra debt was a welcome message. Seeking outside capital via a public offering or working with private equity groups are options, but they aren't for everyone says the Birkey's president and CEO.
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Dealership Minds: Communication Counts in HR

There’s a card on Jaime Smith’s desk that reads, “With appreciation for everything you do to help people reach important goals. HR is about maintaining a healthy working atmosphere, but most of all it’s about helping people succeed, good times and bad.” These words summarize the daily mantra of Birkey’s Farm Store’s human resources manager.
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