Opinions & Columns

George Russell
Technology for Profit

Using Technology to Connect & Collaborate

My last article was titled “Technology to Exceed Customer Expectations.” In it I cited 5 different real world examples that show how farm equipment dealers use technology to better serve their customers and to improve their dealership’s performance.
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Dan Crummett
Ahead of the Curve

Sprayers Get Bigger, But Precision a Priority

Bigger farm sprayers with wider booms continue to generate sales across the U.S. and European farmscape, but farmers and engineers in the nutrient and chemical application business are increasingly taking a serious look at "what comes out of the sprayer" and how best to maximize the effectiveness of that output.
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From the Desk of Dave Kanicki

Update on Brand Loyalty

When we published the results of our first brand loyalty survey in 2011 (Brand Loyalty: Is It Dead?, Farm Equipment, January 2011) we said it would lay the groundwork for future surveys to monitor farmers attitudes about their preferences when it came to the equipment they were buying.
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From the Desk of Dave Kanicki

The Culture of the Business

If forecasts for 2013 net farm income and cash receipts are accurate, it looks as if the ag equipment business could see its first softening since 2009. In this business, that's a pretty good run of solid sales years for both dealers and manufacturers.
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From the Desk of Dave Kanicki

Food Stamps or Crop Insurance?

This is the question that needs to be answered before the U.S. Congress passes the next Farm Bill, according Dr. Barry Flinchbaugh. He’s the professor emeritus of Agricultural Economics at Kansas State Univ. and a long-time advisor on ag policy to politicians of both parties. If you ever have the chance to hear him speak, he’s worth a listen. He’s humorous but intense in expressing his views on just about everything ag.
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George Russell
Technology for Profit

Technology to Exceed Customer Expectations

I love what I do. Every day I work with leading farm and construction equipment dealers all across the continent as they strive to get better. I continue to learn much from these progressive dealers who are constantly working to better serve a customer base with rapidly rising expectations.
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Dan Crummett
Ahead of the Curve

Sell Tillage Productivity Instead of Tillage Iron

Despite significant moves by growers into no-till and conservation tillage, the market for ground-engaging iron shows no signs of gray hair or long teeth. This is particularly true in regions growing GMO corn and in those areas affected by herbicide-resistant weeds.
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