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Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

By Kim Schmidt posted on April 23, 2020 | Posted in Best Practices, Department Management, Dealership Marketing
Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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Dave Kanicki

Are You Planning for the ‘Next’ Normal?

By Dave Kanicki posted on April 7, 2020 | Posted in Best Practices, Data & Forecasts
“For some organizations, near term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.”
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Good to Great Dealership Flywheel — Leveraging Leadership

Coping with COVID-19 – Be Scared & Be Calm

By George Russell posted on April 3, 2020 | Posted in Best Practices, Department Management
The COVID-19 pandemic has been called a “black swan,” a metaphor for an extremely rare event that is unforeseen, but which can have enormous impacts. Examples of black swans were the 9/11 attacks which had bad impacts, and the development of the internet which has had a generally good impact.
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