Best Practices

Dealer Acquisition
Special Report: After the Ink Dries

After the Ink Dries: The First 100 Days Post-Acquisition

Dealers and consultants share their lessons learned on best practices for integrating your company culture into a newly acquired store.
One could argue that nearly every dealer in North America will be on one side or the other of an acquisition in the years ahead. This report focuses on the first 100 days of integrating a new store into another dealership group following an acquisition, and what it take to successfully meld one organization’s culture into another with a minimum or no loss of performance.
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Wider World of Business

Great Salespeople Are Born, but Great Sales Forces Are Made

In sales, where charisma and extroversion can be advantages, some people attribute success more to inborn personality traits than to skills that can be coached or taught. Yet the fact that companies in the U.S. alone spend more than $20 billion annually (by conservative estimates) to train salespeople on products, selling skills, and territory management, demonstrates the widespread belief that you can help “make” salespeople great.
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Wider World of Business

4 Tips for Building Transparency

Creating or increasing transparency at a company is often easier said than done, and it becomes increasingly difficult the larger the company gets, writes Aaron Bell for Fortune’s Entrepreneur Insiders online community. He compares transparency to glue — it’s what keeps a company together through the peaks and troughs of business.
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Dan Crummett

Ahead Of The Curve: Pinpoint Targeting Aims at Reducing Input Use

As financial and environmental pressure continues to mount on farmers to reduce chemical inputs, the marketplace is responding with a host of sophisticated products aimed at better targeting crop protectants. At the same time, the demand for more precise sprayer capabilities opens sales and service opportunities for equipment dealers ranging from new OEM equipment sales to retrofit projects on existing spraying equipment.
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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Full-Time Dealer Agronomists: Western Sales’ ‘Eureka’ Moment

This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
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