In this episode, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC sits down with Lou Bordoni from Flint Equipment, a John Deere dealer 8 ag locations in Georgia.
Casey and Lou pick up the conversation Casey had with Dirk Mitchell previously on how to categorize used equipment and product segmentation.
Additionally, Casey and Lou discuss their takes on certified pre-owned programs and telling the story of the used equipment you are selling.
They'll also discuss what sets a premium used unit apart from other used machines in your inventory. While they only make up about 10% of the used inventory, Lou suggests dealers need to educate their customers so that when those units come back for the second tier used units it can still be considered premium.
And remember, we’ve got even more used equipment remarketing resources that we’re sending your way. In addition to this podcast, we’re also tapping into Casey’s expertise across ALL our informational channels. If you’ve got a question for Casey, submit a question and we’ll get Casey’s answer it on our Ask the Expert blog.
Farm Equipment‘s Used Equipment Remarketing Roadmaps podcast is brought to you by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Sound Effects: Jahzzar - Magic Mountain