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The Dealer's Role in Doubling Corn Yields

Farmers, who 10 years ago didn’t know how to send an e-mail, are now working with technology that boggles the mind of even the most tech-savvy kids. Equipment dealers aiming to sell and service these growers will need to at least match their level of competence when it comes to the new technology. But to really prosper, they’ll need to keep a full step ahead of their customers.
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