Best Practices

Lessiter
To the Point

2020 Challenges Require Steadfast Commitment

There are things within our control in this business (effort, commitment and focus to name a few), and many things that are not. If we’ve needed any reminders, we’ve found them recently: trade wars, Covid-19 pandemic, and falling stock and commodity prices, including two trade halts. And then there’s the familiar yet always unpredictable face of Mother Nature.
Read More
Jeff-Morgan_FE_0320_Art.jpg

Measuring Sales Success Through Customer Satisfaction

When it comes to sales activities, H&R Agri-Power Regional Manager Jeff Morgan looks for more than a certain number of calls made per day. He expects as many quality calls in a given period as possible from his sales team.
“This is the only job I’ve ever had.” Jeff Morgan is no stranger to the agriculture industry. As the third generation at H&R Agri-Power, Morgan’s position in the business feels like destiny to him.
Read More
Ross-Morgan_FE_0320_art.jpg

Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.
Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
Read More
Dealership Minds

Power EQ Extras

H&R Agri-Power, a 17-store Case IH dealership headquartered in Hopkinsville, Ky., developed its own quoting and appraisal tool, Power EQ. The tool has streamlined the appraisal process for used equipment and provides the sales team the information they need right at their fingertips.
Read More

Top Articles

Current Issue

FE_June_2026_BookWithPages_Curl_art.png

Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings