In this webinar, we dug into how you can use technology as an accelerator and how different tactics and tools are needed to reach your changing customer demographic. As those customers change, you need to adapt your marketing strategy. During the presentation, Anne Salemo addressed different approaches to take for Baby Boomers, Generation X and Millennials. [To view any of our webinar replays, you must be logged in with a free user account.]

While the Eastern Corn Belt and Great Lakes Regions have been home to the most strip-till farmers for years, the practice continues to grow within that region as well as steadily adding acres in the Western and Southern Plains states.

While the Eastern Corn Belt and Great Lakes Regions have been home to the most strip-till farmers for years, the practice continues to grow within that region as well as steadily adding acres in the Western and Southern Plains states.

Great leaders build teams that turn threats into opportunities. Staying in the eye of the storm is not done alone, it is a team phenomenon.

I’m a life-long Red Sox fan who can’t manage to hate a great Yankee, Derek Jeter. My admiration was sealed during one play in the 2001 playoffs against the moneyball Oakland A’s. With the game tied, a runner on second and the series on the line, the A’s slashed a base hit to right field. As the runner rounded third, the Yankee right fielder scooped the ball and made a weak, off-line throw to the plate. Seemingly out of nowhere, Jeter appeared on the first base line, intercepted the dying throw and, as if snap-turning a double play, shovel-flipped it to the Yankee catcher just in time to tag the runner out. I’d never seen a shortstop do that before or since. It has become his signature play known as “The Iconic Flip.”

As editors, it’s our job to know, and deliver on, the news, topics and ideas that are most relevant to the farm equipment industry. Unlike years past, the prevalence of analytics in today’s world allows us to take a first-hand look at the information-consumption habits of our audience.

Jenner Ag has always practiced open book management — sharing the company financials with the management team. But in 2011, Steve Jones, president of the Case IH dealership, decided to take it one step further and started playing the Great Game of Business after meeting Jack Stack, founder of the game and founder, president and CEO of SRC Holdings Corp., at a business leaders’ meeting in town.