Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web. “Best of the Web This Week" is brought to you by CLEANFIX



What It Will Take to Promote, Demo & Sell Autonomy to Farmers

Three dealers on the forefront of autonomy explain how they’re changing their business models to accommodate the impending autonomous revolution on the farm. Watch this SuperSession from the Precision Farming Dealer Summit now with your FREE site registration courtesy of Laforge. 


Virtual Tech Program at Gooseneck Implement

This Feb. 11 YouTube video explains Gooseneck Implement’s partnership with Arkansas State Univ.-Beebe to offer an accredited JDTech Degree remotely from any of the 13 Gooseneck Store locations. The video features the first students to attend the John Deere TECH Virtual Program at Gooseneck Implement. 


Welcome News Coming for Farm Equipment Business? AEM’s Kip Eideberg Discusses End of Steel Tariffs

This quick-hit video from last week explains the Assn. of Equipment Manufacturers’ response to the Biden Administration’s agreement to open up trade and end tariffs on Japanese steel. And AEM makes its case to remove ALL tariffs. 


Changing Landscape for Service Technicians

In this nearly 22 minute podcast from RDO Equipment, Tony Kramer talks with service technician Emma Westman about how she got into diesel mechanics, being one of very few women working in the service department, and how technology is changing and how it impacts the service technicians role. 

RDO Podcast



3 Focus Areas for Top Sales Performers

In this blog, sales consultant Greg Martinelli of Ag Sales Professionals shares 3 areas that top sales performers use to gain a competitive advantage and sustain it over their careers. 

#1 Bring all their resources to the sale. All departments, All product lines, All services.

#2 Shift from price, product and feature dumping in the friend zone to personal branding as THE Trusted Advisor in your market.

#3 Customized Development. Specific to your product line in your market, up against your competition.

Martinelli explains what you can do today to start paying bringing these 3 areas into focus. You can learn more from Martinelli during Rural LIfestyle Dealer’s Dealer Success Academy March 2-3, 2022. 

Greg Martinelli


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Best of the Web This Week is brought to you by CLEANFIX.

Proven in the most demanding of ag conditions, CLEANFIX reversible fans provide the most efficient diesel engine cooling and radiator cleaning available. The multi-patented reversing fan technology maintains machine cooling as needed and, when required, provides the strongest blowout of dust and debris -- without halting or slowing operations.

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