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George Russell
Leadership Lessons

Good to Great Dealership Flywheel Spoke #4 - Build a Balanced Dealership that Sells Solutions and Earns Trust

By George Russell posted on September 1, 2020 | Posted in Best Practices, Department Management
How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
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Special Report

Young Growers Expect High Levels of Customer Service from Dealers

Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.
By Sarah Hill posted on August 31, 2020 | Posted in Best Practices
As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.
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2020 Dealership of the Year: AgriVision Equipment

Measuring Labor Performance in the Service Department

July 31, 2020 | Posted in Best Practices, Dealer News
AgriVision Equipment’s Director of Aftermarket Reed Allen describes how the dealership measures its service technicians using labor performance and how that measurement has helped to increase the overall performance and efficiency of the dealership’s service department.
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Using Metrics & Incentive Programs to Optimize Aftermarket Revenue

Reed Allen, director of aftermarket for AgriVision Equipment, talks about how he implements incentive programs, tracks department metrics and uses mentorship to get the most from his parts and service departments.
By Ben Thorpe posted on July 12, 2020 | Posted in Best Practices, Department Management
With the importance of parts and service increasing as the ag economy continues to decline, making sure aftermarket operations are running at peak performance is key.
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AgriVision Equipment, Pacific Junction, Iowa

AgriVision Equipment’s commitment to operational excellence contributes to 24.6% growth despite challenging year in 2019.
By Kim Schmidt posted on July 10, 2020 | Posted in Best Practices, Operations & Finance
In the last 3 years AgriVision Equipment has expanded from 10 locations to 17, reworked its management structure, implemented a technician recruitment program and built 2 new facilities, all while responding to devastating flooding.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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