Home / Authors / Michaela Paukner

Michaela Paukner

Michaela Paukner was the associate editor of No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.
Articles

ARTICLES

Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities

OEMs tapped a number of existing technology companies in 2021-22 to add to their autonomous agriculture offerings.
By Michaela Paukner posted on July 5, 2022 | Posted in Manufacturer & Dealer Issues, Product Innovations & Introductions, Dealer News, Manufacturer News
Acquisitions of and investments in precision agriculture startups accelerate the capabilities and time to market of the major line manufacturers’ autonomous offerings.
Read More
Day-in-the-Cab_FE_0722_Art.jpg
Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
By Michaela Paukner posted on July 3, 2022 | Posted in Precision Ag Sales & Service
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
Read More
Solectrac-dealership-Columbiana-Tractor.jpg
Dealer View

Electric Tractors Present ‘Greatest Opportunity in the World’ for Alabama Dealer

First dealer in the region Columbiana Tractor leans on Solectrac to prepare for servicing the new electric tractors.
By Michaela Paukner posted on May 28, 2022 | Posted in Best Practices, Niche Equipment Markets
As dealers are worrying about electric farm machinery entering the market, Columbiana Tractor’s Chris Mundy is making moves to set his dealership up for success with electric far into the future.
Read More
PFDS-2022_Jeremy-Bullington-Nick-Rust-Kelly-Duzan.jpg
Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.
By Michaela Paukner posted on March 3, 2022 | Posted in Department Management, Precision Ag Sales & Service

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


Read More

Top Articles

Current Issue

FE_OctNov_2025_BookWithPages_Curl_art.png

Farm Equipment

  • Best of Dealership Minds: Parts & Service Absorption
  • Careers in Precision Ag
  • FEMA–EMDA History
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

Kelly Tillage's Versatile Machine Could Fit 'On Every Farm'

Kelly Tillage's Versatile Machine Could Fit 'On Every Farm'

Calvin Stead, CEO of Kelly Tillage, explains the evolution of the Australian manufacturer and how it has grown its presence in the U.S. He says the company believes the versatile machine could have a place on every farm across the globe.

View More
Top Directory Listings
A&I-Consumer-Large.png

A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
View More