Michaela Paukner

Michaela Paukner is the associate editor of Precision Farming Dealer.


Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities

OEMs tapped a number of existing technology companies in 2021-22 to add to their autonomous agriculture offerings.
Acquisitions of and investments in precision agriculture startups accelerate the capabilities and time to market of the major line manufacturers’ autonomous offerings.
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Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Dealer View

Electric Tractors Present ‘Greatest Opportunity in the World’ for Alabama Dealer

First dealer in the region Columbiana Tractor leans on Solectrac to prepare for servicing the new electric tractors.
As dealers are worrying about electric farm machinery entering the market, Columbiana Tractor’s Chris Mundy is making moves to set his dealership up for success with electric far into the future.
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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 

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SPECIAL REPORT: Technician Shortage

Putting Technicians in the Pipeline

John Deere dealership Hutson Inc. uses a 3-year strategy to develop high school students into service technicians.

Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is setting up a talent pipeline to help overcome an industry-wide shortage of service technicians.

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How to Identify, Develop & Retain Your Dealership’s Next Generation of Leaders

Mike Burnett, learning and development manager at Empire Southwest, outlines steps for preparing employees for leadership roles.

When Mike Burnett, learning and development manager at Empire Southwest, was first hired at the company 9 years ago, he encountered the attitude that many dealerships have toward leadership development. 

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