Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?

It could be said that the service department is the lifeblood of the dealership. Yet, the service department often presents the most challenges for dealers.

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX.

If you asked your customers their equipment cost per acre, would they have an answer for you? Some might have a general idea of what their principal and interest payments are annually and could arrive at a per acre cost. But would that include key factors like depreciation, inflation and appreciation in equipment costs over the lifetime of the equipment fleet? Most likely, no.

“If I believed everything the dealer, salesman and retail companies told me I’d be raising 800-bushel corn!” I’ve heard similar statements across the U.S. and Canada with different crops, products and value-added sales pitches.

The airline industry rolls out new airplanes with an anticipated life expectancy. Some aircraft are designed for 15-20 years of heavy use, while others are designed for much longer periods of time; 80-100 years. This evaluation is made based on estimated miles, conditions, environments, and specific uses. Why then, do we do such a poor job of handling our farm equipment the same way?

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX.

Lessiter Media, publisher of Farm Equipment and several other dealer and grower media properties, has announced a free 2-day No-Till Conference Video Review Feb. 24-25 for dealers and their customers. 

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX.