Koenig Equipment is no stranger to change. In its 117 years in business, it has seen changes that range from trading horses for implements to a shift in its major line (including several years of operating both John Deere and Case IH stores). 

In Cobb., Wis., Anne Blotz, service manager, walks through the service department at Ritchie Implement, a 4-store Case IH and Claas dealer in southwest Wisconsin and Farm Equipment’s 2015 Dealership of the Year. 

In typical years, the first quarter is a busy time for our staff, with a lot of time spent out of the office at industry events, meetings and visits with dealers. It’s hard to believe that with the exception of a few regional visits to dealers it’s been a year since we’ve done any extensive travel.

The hardest part of any sales manager or sales lead’s job is dealing with salespeople. Typically, salespeople are hard to keep between the ditches.

A MAC colleague, Bill Mayes, has a way with words. His article last month sets up our 2021 theme of “Creating a Customer Centric Culture” and is a great concept. 

Any dealer can sell and service equipment. But how the employees of a dealership  interact with customers is what truly makes the difference between customer service and a customer experience.

Entrepreneur Arlin Sorensen understands that taking risks and embracing uncertainty can be intimidating. However, he believes those actions are the key to success for business owners — especially right now.

During the 2021 Precision Farming Dealer Summit, a group of leaders from the precision ag industry gathered to participate in a panel on their experiences participating in a peer group and how that network offered them a way to vet new ideas with developing products and services and employee management.