Best Practices

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Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
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Generating Cash Part 3: Billing Efficiency & Warranty Losses in the Service Department

Trent Hummel, a consultant and trainer with the Western Equipment Dealers Assn.’s Dealer Institute recently gave a webinar for Farm Equipment where he explained how dealers should be taking down credit card numbers ahead of time, when to get OEMs to help pay for warranty losses and how to increase billing efficiency.
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Farm Equipment Advisory Board

Dealers Reflect on Lasting Impacts COVID-19 Crisis Will Have on Farm Equipment Industry

Farm Equipment brought members of its dealer advisory board together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Members of Farm Equipment's dealer advisory board got together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
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Mike Lessiter for Social Media
To the Point

What 2020 Has to Teach ...

The only thing that sounds as crazy as offering someone a congratulations in advance of persevering through an ongoing economic crisis is the idea of accepting it. But if you don’t (or attempt to avoid it altogether), you’ll miss what a hardship promises to teach — as well as tomorrow’s reward for having endured it.
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Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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