Floyd Jerkins

Floyd Jerkins

Floyd Jerkins founded Jerkins Creative Consulting in 1991 and worked with hundreds of dealers before selling his consultancy to Spader Business Management in 2015 and casually retiring. Floyd and his wife, Jane, moved from Southern Illinois to the beach in the panhandle of Florida. In 2018, Hurricane Michael blew through the area and Jerkins helped several businesses get back up and running.


Floyd Jerkins
Part 1

Relationship Selling: The Steps to the Sale

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
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