Floyd Jerkins founded Jerkins Creative Consulting in 1991 and worked with hundreds of dealers before selling his consultancy to Spader Business Management in 2015 and casually retiring. Floyd and his wife, Jane, moved from Southern Illinois to the beach in the panhandle of Florida. In 2018, Hurricane Michael blew through the area and Jerkins helped several businesses get back up and running.
In teaching telephone techniques to salespeople and sales managers, I'm always amazed at how many misunderstand the value of the incoming calls to the business. Salespeople many times don't treat them as true lead. This misjudgment is costing the salesperson and the business thousands of dollars every year.
By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.
This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
Jay Dahl, Welding/Fabrication-Sales at Calmer Corn Heads, introduces Calmer Corn Heads' 12-Row, 30-Inch corn head and explains the advantages of using the 10-Blade BT Chopper Chopping Roll for combining corn. He also talks about the adjustments they made on the corn head when combining downed corn after the August 2020 wind storms.
Join Precision Farming Dealer on January 11-12, 2021 for 2-days of unrivaled online learning and networking during the 2021 Virtual Precision Farming Dealer Summit. Focusing on the theme “Learn. Grown. Innovate.” you will discover actionable, best-practice ideas to run a more profitable precision farming business.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.