Rex Collins, principal at HBK CPAs & Consultants, and Tim Berman, a former dealership owner who is now innovation manager at Constellation Software, discussed the issue when they met up recently at GIE+Expo in Louisville, Ky.

By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.

Do you know how many customers that your sales team talks to every week? For many organizations, they don’t know the answer and are leaving thousands of dollars on the table for a competitor to get.

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.

When it comes to driving revenue and accelerating the sale process, few options are as powerful as e-commerce. By allowing customers to instantly make a purchase directly from your website, you can make the sale when you have their attention and they are ready to buy. Traditional avenues for adding e-commerce capabilities, however, come with high capital costs and complexities, such as payment processing, shipping, and inventory management, that are potential barriers to entry for businesses large and small. AddAShop knocks down those barriers by providing everything you need to get started with no upfront costs, no monthly fees, and no contracts. [To view any of our webinar replays, you must be logged in with a free user account.]