Farm Equipment editors first tackled the Conversations in Ag issue in the June 2018 edition of the magazine. This time around, the project took us across 7 states and 3 countries — covering a total of 15,333 miles — and paired 33 different individuals together to talk. 

The paired subjects discussed whatever they wanted to as they interviewed each other, and the Farm Equipment editors largely stayed out of the way, with the exception of operating the recorders and the camera equipment. Occasionally a slight mediation on a difference of opinion was needed here and there, but the dialog was fascinating, insightful and in all but a few, the subjects would have gladly kept going had our editors’ schedules permitted it.

What follows on these pages is just a portion of what took place in those private conversations over the past few months.

Conversations in Ag: Introduction

Commercial Vehicle Business vs. Ag Equipment

Shortliners Ask: Is Ag’s Future Autonomous?

Women Add a Different Perspective to the Sales Process

2 Industries, 1 Problem: Recruiting Technician

33 Years Later: Lessons Learned Make Today’s Dealers Stronger

Hemp’s Future: What Will Happen When the Dust Settles?

Early Experience & Advantage in European Brands

Two Sides Examine 2-Step Distribution

Overcoming Adversity Through Technology & Diversity

Getting Real: Farmers Growing Too Much Corn...

Research: Can It Be a Dealership’s Business?

Dealer Structures: Europe, North America a World Apart

Trading Places: Farmer vs. Dealer Expectations

Dealer & Economist Compare Notes on Challenges Global Economy has on U.S. Agriculture

Avoiding Hefty Fines When Doing Business Out of State

Thinking Ahead: How Should Dealers Prepare A Succession Plan?