Conversations in Ag

Special Report

Conversations in Ag

Farm Equipment editors sat down with individuals touching various aspects of agriculture — among them dealers, farmers, manufacturers, economists and consultants — to moderate conversations about the biggest issues impacting the farm equipment industry.

By Farm Equipment Staff Report posted on December 18, 2019 | Posted in Best Practices, Manufacturer & Dealer Issues, Niche Equipment Markets

Farm Equipment editors first tackled the Conversations in Ag issue in the June 2018 edition of the magazine. This time around, the project took us across 7 states and 3 countries — covering a total of 15,333 miles — and paired 33 different individuals together to talk.

To the Point: Let’s Keep the Conversation Going

By Kim Schmidt posted on December 17, 2019 | Posted in Best Practices, Manufacturer & Dealer Issues

Every piece of content we create for Farm Equipment involves “Conversations in Ag,” but for the second time now our team embarked on a special project that involved coordinating conversations with a variety of individuals from across all aspects of the ag industry.

To the Point

Let’s Keep the Conversation Going

By Kim Schmidt posted on December 17, 2019 | Posted in Best Practices, Manufacturer & Dealer Issues

Every piece of content we create for Farm Equipment involves “Conversations in Ag,” but for the second time now our team embarked on a special project that involved coordinating conversations with a variety of individuals from across all aspects of the ag industry.

Blog/Opinion

Farm Equipment ‘Falls In’ on Embedded Tour Assignment to Germany & France

By Mike Lessiter posted on November 22, 2019 | Posted in Manufacturer News

For a first-ever "Journal Series" in Farm Equipment, Editor/Publisher Mike Lessiter provides his across-the-pond observations from the 11,653 miles in 7 days trip he took with a Claas delegation to Germany and France November 10-17, 2019.

Conversations in Ag

Challenges Encountered by Farmers & Manufacturers During the Dairy Downturn

To better understand the manufacturer-dairy farmer relationship, H&S Mfg. Co. President Craig Harthoorn and Product Marketing Manager Ron Zygarlicke sat down with Daryl Sternweis and Heather Heiman (D&B Sternweis Farms) along with Josh Heiman (Heiman Holsteins). The group, all based in Marshfield, Wis. discusses tight budgets, hiring mishaps and rising environmental standards.

By James DeGraff posted on June 9, 2018 | Posted in Manufacturer & Dealer Issues

To better understand the manufacturer-dairy farmer relationship, H&S Mfg. Co. President Craig Harthoorn and Product Marketing Manager Ron Zygarlicke sat down with Daryl Sternweis and Heather Heiman (D&B Sternweis Farms) along with Josh Heiman (Heiman Holsteins). The group, all based in Marshfield, Wis. discusses tight budgets, hiring mishaps and rising environmental standards.

Conversations in Ag

What can Business Systems do for Agriculture Equipment Dealers?

Anne Salemo, CEO and president of Charter Software based in Littleton, Colo., sits down with Mike Prengler, director of operations for HBS Systems in Richardson, Texas. Working closely with their own networks of dealers and OEMs, the two share thoughts on business management systems and what they believe these systems will be doing for dealers in the near future.

By Darren Foster and Alan Stenum posted on June 9, 2018 | Posted in Best Practices, Manufacturer & Dealer Issues, Precision Ag Sales & Service

Anne Salemo, CEO and president of Charter Software based in Littleton, Colo., sits down with Mike Prengler, director of operations for HBS Systems in Richardson, Texas. Working closely with their own networks of dealers and OEMs, the two share thoughts on business management systems and what they believe these systems will be doing for dealers in the near future.

Conversations in Ag

New Holland’s Bret Lieberman & Consultant Bob Clements Discuss Challenges Facing Equipment Dealers

In charge of New Holland’s dealer network, Bret Lieberman of New Holland North America and consultant Bob Clements of Bob Clements Intl. exchanged perspectives on real challenges facing equipment dealers.

By Mike Lessiter posted on June 9, 2018 | Posted in Best Practices, Manufacturer & Dealer Issues

In charge of New Holland’s dealer network, Bret Lieberman of New Holland North America and consultant Bob Clements of Bob Clements Intl. exchanged perspectives on real challenges facing equipment dealers.

Conversations in Ag

Marketing in Agriculture

Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr’s Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what’s to be expected.

By Darren Foster posted on June 9, 2018 | Posted in Dealership Marketing

Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr’s Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what’s to be expected.

Conversations in Ag

Waupun Equipment’s Jason Drews Talks About Real World Work at Their Dealership

Jason Drews and Jordan Shaw both work at Waupun Equipment, a 2-store New Holland and Massey Ferguson dealer in Wisconsin. Drews is a salesman, but got his start in the service department 15 years ago after graduating from Fox Valley Technical College (FVTC), Shaw is in his junior year at FVTC and works in the service department part time. The two sat down to talk about their training experiences and what real world work is like at their dealership.

By Kim Schmidt posted on June 9, 2018 | Posted in Best Practices

Jason Drews and Jordan Shaw both work at Waupun Equipment, a 2-store New Holland and Massey Ferguson dealer in Wisconsin. Drews is a salesman, but got his start in the service department 15 years ago after graduating from Fox Valley Technical College (FVTC), Shaw is in his junior year at FVTC and works in the service department part time. The two sat down to talk about their training experiences and what real world work is like at their dealership.

Conversations in Ag

Soil Scientist Joshua Mcgrath & Precision Agriculture Engineer Joe Luck solve the Precision Gap

Agronomy and engineering play critical roles the in development and application of precision practices. But the two areas don’t always intersect in convenient or compatible ways. At this year’s Agricultural Equipment Technology Conference in Louisville, soil scientist Joshua McGrath and precision ag engineer Joe Luck dissected the advancements and imperfections of the current state of ag technology to include some of the missing pieces.

By Jack Zemlicka posted on June 9, 2018 | Posted in Precision Ag Sales & Service

Agronomy and engineering play critical roles the in development and application of precision practices. But the two areas don’t always intersect in convenient or compatible ways. At this year’s Agricultural Equipment Technology Conference in Louisville, soil scientist Joshua McGrath and precision ag engineer Joe Luck dissected the advancements and imperfections of the current state of ag technology to include some of the missing pieces.

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