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Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries

Ben Garton of Garton Tractor has his own unique way to handle online inquiries that come into the dealership.
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
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How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
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