ARTICLES

Challenges in Improving Forage Quality

Manufacturers are working to improve forage quality while facing tighter weather windows and changing markets in the 2019 planting season.
For dairy farmers who have been battling poor prices in recent times, forage quality has become increasingly important.
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Special Report: Growing the Workforce

Ag Equipment Technician Training Being Geared Toward High Schoolers

The Agricultural Equipment Technician program offered through the Sun West Distance Learning Centre has opened the door for high school students to get an understanding of the ag industry and potentially get an early start on careers as technicians.
Finding a good employee and keeping them on has become an increasingly difficult task for many farm equipment dealers.
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Special Report: Growing the Workforce

The Processes & Challenges of Hiring International Ag Technicians

Brent Bazin, corporate service manager at Young’s Equipment, shared the dealership’s history with international recruitment and why they see it as a valuable option when looking for new employees.
A talented technician cannot be found overnight. When there are not enough near your dealership looking for work, you need to come up with a new strategy to bring in a good technician.
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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Why Your Dealership Should be a Solution Provider and How to Become One

CEO of Erb Equipment, Carrie Roider, discusses why it is important for dealerships to be solution providers and how to be proactive with customers.
Within agriculture and construction, the equipment used can be very different from one another. Carrie Roider, CEO of Erb Equipment, an 8-store John Deere construction equipment dealer, notes this early on in her presentation during the Western Equipment Dealers Assn. (WEDA) International Dealers Conference in Scottsdale Ariz. What Roider points out is that regardless of the type of equipment in a dealership, all dealers have the same goal: driving sales, uniting the dealership and satisfying the customer.
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Why it’s Important to Keep Employees Energized and 10 Ideas to Accomplish It

Owen Palm, CEO of 21st Century Equipment, discussed the importance of keeping employees energized and how he does that in the second part of a leadership development series.
Keeping your employees energized is an important part of running your dealership. Having energized employees increases productivity, improves retention and results in lower absenteeism. It also is important in improving ROI and creating higher customer satisfaction.
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Farm Equipment

15th Annual Awards Program Recognizes Industry’s Top Dealers

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