ARTICLES

Why Your Dealership Should be a Solution Provider and How to Become One

CEO of Erb Equipment, Carrie Roider, discusses why it is important for dealerships to be solution providers and how to be proactive with customers.
Within agriculture and construction, the equipment used can be very different from one another. Carrie Roider, CEO of Erb Equipment, an 8-store John Deere construction equipment dealer, notes this early on in her presentation during the Western Equipment Dealers Assn. (WEDA) International Dealers Conference in Scottsdale Ariz. What Roider points out is that regardless of the type of equipment in a dealership, all dealers have the same goal: driving sales, uniting the dealership and satisfying the customer.
Read More

Dealers’ Perspective: How to Handle Mainline and Shortline Manufacturers

Dealers discuss how they juggle their mainline and shortline manufacturers and their process in partnering with a shortline manufacturer.
For shortline manufacturers, understanding how dealers work with them and what a dealer is looking for when taking on a shortline is an important part of how they run their business. Manufacturers got the opportunity to ask these questions during a dealer panel at the 2018 Farm Equipment Manufacturers Assn. (FEMA) Marketing & Distribution Convention in Minneapolis.
Read More

Premier Equipment’s Brett Barriage Talks Defining and Refining Leadership

Brett Barriage discusses how he and Premier Equipment view, determine and refine leadership.
In order to make one’s dealership better, investing in leaders is crucial. Brett Barriage, CEO of Premier Equipment, a 10-store John Deere dealership based in Ont., discussed this during the first of a two-part leadership development presentation at the 2018 Western Equipment Dealers Assn. (WEDA) International Dealer Conference, Scottsdale, Ariz.
Read More

Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries

Ben Garton of Garton Tractor has his own unique way to handle online inquiries that come into the dealership.
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
Read More

How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings