Sierra Wolff

Industry Q&A: Harvest Following a Late Spring

By Sierra Wolff posted on October 1, 2019 | Posted in Best Practices

Heavy rains and late snow had many planting later than usual. How do you anticipate this year’s harvest going following a late spring this year? Have service needs changed this year compared to other years?

Getting the Salesforce Out of the Dealership & In Front of the Customer

By Sierra Wolff and Kevin Reitz posted on September 26, 2019 | Posted in Best Practices

You don’t make sales by waiting for sales to come to you. If the world worked that way, you wouldn’t need to hire salespeople. While salespeople are often expected to be in the dealership for certain periods of time, there is a greater expectation placed on them to be out on the road.

[Video] Al Myers — Precision Farming Pioneer

By Sierra Wolff posted on August 30, 2019

A background in agriculture and engineering uniquely positioned Ag Leader Founder and President Al Myers to recognize the applications for technology in crop production.

Special Report: 2019 Confidential Sales Survey

Studying Sales Management in Farm Equipment Dealerships

By Sierra Wolff posted on August 27, 2019 | Posted in Best Practices, Data & Forecasts

Sales management in farm equipment dealerships is undergoing major changes in which measuring the performance of the salesforce is becoming increasingly critical.

Special Report: 2019 Confidential Sales Survey

Benchmarking Sales Efforts in the Industry by Dealership Revenue

A Study of Sales Management in Farm Equipment Dealerships

By Sierra Wolff posted on August 27, 2019 | Posted in Best Practices, Data & Forecasts

Sales management in farm equipment dealerships is undergoing major changes in which measuring the performance of the salesforce is becoming increasingly critical. Effectively managing and measuring the dealership’s efforts and subsequent results is essential for increasing profits.

Industry Q&A: Motivating Employees During an Extended Downturn

By Sierra Wolff posted on July 23, 2019 | Posted in Best Practices

“When things get tough in your business, you must make tough decisions. It is important to be as transparent as possible with your people ..."

Industry Q&A: Sales Team Responses to a Late Spring

Late season snow and heavy spring rains delayed spring planting for a number of farmers throughout much of the Midwest and Great Plains, as well as parts of the northeast.

By Sierra Wolff posted on July 1, 2019 | Posted in Best Practices

“Our whole focus is on minimizing any downtime and providing needed backup equipment when that happens ...”

Challenges in Improving Forage Quality

Manufacturers are working to improve forage quality while facing tighter weather windows and changing markets in the 2019 planting season.

By Sierra Wolff posted on June 25, 2019 | Posted in Best Practices

For dairy farmers who have been battling poor prices in recent times, forage quality has become increasingly important.

Industry Q&A: Sales Compensation Plans

By Sierra Wolff posted on June 18, 2019 | Posted in Best Practices, Department Management

“We pay salespeople 25% of net profit after the full deal is washed out. We do not book anything. Booking equipment has not worked..."

Special Report: Growing the Workforce

Ag Equipment Technician Training Being Geared Toward High Schoolers

The Agricultural Equipment Technician program offered through the Sun West Distance Learning Centre has opened the door for high school students to get an understanding of the ag industry and potentially get an early start on careers as technicians.

By Sierra Wolff posted on May 22, 2019 | Posted in Best Practices

Finding a good employee and keeping them on has become an increasingly difficult task for many farm equipment dealers.

Articles by Sierra Wolff

Industry Q&A: Harvest Following a Late Spring

Getting the Salesforce Out of the Dealership & In Front of the Customer

[Video] Al Myers — Precision Farming Pioneer

Studying Sales Management in Farm Equipment Dealerships

Benchmarking Sales Efforts in the Industry by Dealership Revenue

Industry Q&A: Motivating Employees During an Extended Downturn

Industry Q&A: Sales Team Responses to a Late Spring

Challenges in Improving Forage Quality

Industry Q&A: Sales Compensation Plans

Ag Equipment Technician Training Being Geared Toward High Schoolers

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