Opinions & Columns

George Russell
Technology for Profit

Monetizing 'Dealership Wisdom'

What is the value of the knowledge, experience and analytical ability (or troubleshooting) that your dealership has developed in order to sell and support your customers? This ability, which has been developed over time and exists in the minds of you and your employees can rightfully be called dealership wisdom.
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Dan Crummett
Ahead of the Curve

Tractor/Implement Datalink in the Works

Twenty years ago, farm field speeds were slower and sprayers and other implements were not as wide, nor were they as complex as systems now farming the land. That was the world into which the first control area network (CAN) was standardized as a communication link between tractors and implements.
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Dr. Jim Weber
Business of Selling

Leading from the Front

While previous articles have addressed dominating a market, initiating a strategy and executing with speed, all using the precepts of Sun Tzu’s “The Art of War,” this column will use the same source to identify the leadership attributes necessary to win a protracted war of attrition.
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Majors Led By Home-Run Seeking MBAs is Problem

Just read Mike Lessiter’s Op-Ed (“To The Point: In Praise of Straight Talk,” March 2015). In my circle of life (began since 1960s, dealer-principal since the 1970s), I have been a student of the industry. I followed Case and its rise, along with the disasters along the way, as well as Allis Chalmers and its demise.
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Kim Schmidt
From the Desk of Kim Schmidt

Growing Role of Women in Agriculture

While scanning through the news that had come in over the weekend something jumped out at me — the growing role of women in agriculture. The two headlines that caught my eye were "Women Play Key Roles in Agriculture Jobs," from The Herald Journal in Logan, Utah, and "AGCO Celebrates Formation of First Women in Manufacturing Chapter in Minnesota," from the Daily Globe in Worthingon, Minn.
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George Russell
Technology for Profit

Article Rewind: What We’ve Covered So Far

I began writing a regular column in 2009 under the banner “Planning for Profits,” which focused on ways progressive farm equipment dealers can improve their bottom lines. In early 2012, the editorial focus changed to “Technology for Profits” — that is how dealers can and should use technology profitably. This list responds to dealers who have asked for copies to previously published articles.
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Dr. Jim Weber
Business of Selling

Executing with Speed

While my last two columns focused on “Dominating the Market” and “Initiating a Winning Strategy” by utilizing the principles of Sun Tzu’s “The Art of War,” this column will address similar precepts necessary to execute a strategy with the alacrity necessary to be victorious.
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Kanicki
From the Desk of Dave Kanicki

Is it Time to Invest in Ag?

Conventional wisdom would tell us, no. Now is the time to avoid the risk that comes with a soft market and wait until business picks back up. This kind of sounds to me like trying to time the stock market: take your best educated guess at when things will pick up or fall off and hope you guessed correctly.
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