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George Russell
Technology for Profit

Automating the Service Department of the Future

By George Russell posted on February 1, 2015
Service is without a doubt the most expensive department to operate. It occupies the most space in the dealership so it has the highest occupancy costs (heat, light, power, rent/amortization, etc.); it also employs the most people, and has the highest operating costs.
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Dan Crummett
Ahead of the Curve

Autonomous Field Operations are Here

By Dan Crummett posted on February 1, 2015
Farm tractor auto-steer technology was conceived initially to relieve operator stress and improve precision equipment tracking. Over the past 20 years, it has been quietly developing and gestating to a point that it’s nearly ready to give birth to full-scale automated field operations where the number of humans required “in the cab” will soon be dwarfed by the number of machines “in the field.”
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Dr. Jim Weber
Business of Selling

Initiating Winning Strategy

By Dr. Jim Weber posted on February 1, 2015
As Sun Tzu wrote over 2,000 years ago, “Now an army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” Dealers interested in capturing a market would be wise to heed those words and to attack a competitor’s weaknesses by capitalizing on their own strengths while simultaneously overcoming their own weaknesses.
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George Russell
Technology for Profit

10 Things to Ask Your Business System Supplier

By George Russell posted on January 1, 2015
This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
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Dan Crummett
Ahead of the Curve

CTIS Offer 'Cheap Corn' Advantages for Efficiency

By Dan Crummett posted on January 1, 2015
With market realities causing American grain farmers to plug in $3 corn to their spread sheets in place of $7, the machinery industry has seen a rapid slowing of demand for new, increasingly efficient farm equipment as producers defer replacing machinery and scramble to cut expenses.
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Dr. Jim Weber
Business of Selling

Dominating the Market

By Dr. Jim Weber posted on January 1, 2015
A year ago I wrote a column entitled Gathering Storm Clouds. That was followed up by last month’s column articulating the nine steps that should be undertaken during the turbulent times that lie ahead for equipment dealers. While some may be too timid to call a war a war, make no mistake about it, what equipment dealers will experience over the next 5 years will be a “war of attrition.”
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