Opinions & Columns

From the Desk of Kim Schmidt

The Future of Unmanned Robotic Tractors

Before too long, you're going to need techs to repair your techs. The other day, I came across an article from an Irish newspaper that said remote controlled robotic tractors and combines could be the future of farming, according to a top agricultural engineer and professor at Harper Adams Univ. in the U.K.
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George Russell
Technology for Profit

Using Technology to Connect & Collaborate

My last article was titled “Technology to Exceed Customer Expectations.” In it I cited 5 different real world examples that show how farm equipment dealers use technology to better serve their customers and to improve their dealership’s performance.
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Dan Crummett
Ahead of the Curve

Sprayers Get Bigger, But Precision a Priority

Bigger farm sprayers with wider booms continue to generate sales across the U.S. and European farmscape, but farmers and engineers in the nutrient and chemical application business are increasingly taking a serious look at "what comes out of the sprayer" and how best to maximize the effectiveness of that output.
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From the Desk of Dave Kanicki

Update on Brand Loyalty

When we published the results of our first brand loyalty survey in 2011 (Brand Loyalty: Is It Dead?, Farm Equipment, January 2011) we said it would lay the groundwork for future surveys to monitor farmers attitudes about their preferences when it came to the equipment they were buying.
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From the Desk of Dave Kanicki

The Culture of the Business

If forecasts for 2013 net farm income and cash receipts are accurate, it looks as if the ag equipment business could see its first softening since 2009. In this business, that's a pretty good run of solid sales years for both dealers and manufacturers.
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