Opinions & Columns

From the Desk of Dave Kanicki

Update on Brand Loyalty

When we published the results of our first brand loyalty survey in 2011 (Brand Loyalty: Is It Dead?, Farm Equipment, January 2011) we said it would lay the groundwork for future surveys to monitor farmers attitudes about their preferences when it came to the equipment they were buying.
Read More
From the Desk of Dave Kanicki

The Culture of the Business

If forecasts for 2013 net farm income and cash receipts are accurate, it looks as if the ag equipment business could see its first softening since 2009. In this business, that's a pretty good run of solid sales years for both dealers and manufacturers.
Read More
George Russell
Technology for Profit

Technology to Exceed Customer Expectations

I love what I do. Every day I work with leading farm and construction equipment dealers all across the continent as they strive to get better. I continue to learn much from these progressive dealers who are constantly working to better serve a customer base with rapidly rising expectations.
Read More
Dan Crummett
Ahead of the Curve

Sell Tillage Productivity Instead of Tillage Iron

Despite significant moves by growers into no-till and conservation tillage, the market for ground-engaging iron shows no signs of gray hair or long teeth. This is particularly true in regions growing GMO corn and in those areas affected by herbicide-resistant weeds.
Read More
From the Desk of Dave Kanicki

Will CNH Learn From IH's Mistakes?

If the new company formed by the merger of CNH Global and its parent company, Turin, Italy-based Fiat Industrial S.P.A., looks familiar to you old timers, it should. The major businesses of the new CNH Industrial farm equipment, construction equipment and trucks are nearly identical to that of International Harvester when it was the big dog of equipment and truck manufacturers.
Read More
From the Desk of Dave Kanicki

New Changes Coming to Farm Equipment Dealerships

We all have a tendency to ignore things that are happening elsewhere because they aren't happening right in our back yard. Well, maybe dealers should start paying more attention because what's happening elsewhere like in other states could easily end up in their own back yard.
Read More

This month's digital sponsors:

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings