Charlie O’Brien is Senior Vice President at the Association of Equipment Manufacturers (AEM). O’Brien’s responsibilities include directing AEM’s ag specific member work groups, and acting as chief staff liaison to the AEM Board of Directors for ag related issues. He serves as primary liaison with ag specific industry organizations, customer groups and government agencies and leads AEM initiatives related to the forestry sector and renewable energies. Before joining AEM, O’Brien served as President and CEO of FPC Financial, as well as Farm Plan & AgLine (Canada) Product Manager and Sales Manager for John Deere Credit, part of Deere & Company’s Worldwide Credit Operations. He has also served as Branch Manager and Director of Strategic Initiatives for Deere Credit’s England operations and held Deere Credit management positions in sales, market and business development and risk management.