Niche Equipment Markets

[Video] John Deere Debuts New, Smarter S700 Combines

Cyndee Smiley Dolan, division marketing manager with John Deere, provides and overview of the new S700 combines which incorporate advanced automated harvesting technology. This includes the new Combine Advisor package, which incorporates 7 technologies to help operators set, optimize and automate the combine for harvesting performance based on their crop and field conditions.


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As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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Are You Doing Anything Extra to Promote Your Specialty Equipment Lines?

Q: With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?
We asked dealers: "With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?"
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Sneak Peek at the 'Lego' Robot for Precision Ag

Saga Robotics and the Norwegian University of Life Sciences, introduced Thorvald, a modular ag robot. The vehicle weighs about 440 pounds and has 8 motors — 4 for steering and 4 for propulsion. It is adaptable for tillage work and has been primarily tested for use in strawberry tunnels using UV lights to kill mildew on plants. “One of the unique features is that it can be modified for a lot of different working environments, kind of like Legos, and can be narrowed to fit into smaller spaces or expanded for more substantial field tasks,” says Lars Grimstad, PhD student at MBU.
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Why Interseeding Cover Crops is Catching On

Seeding cover crops early enough to get them established before winter often requires interseeding into the existing crop before it’s ready for harvest.
The pursuit of higher crop yields and healthier soils is pointing farmers in the direction of cover crops. The 2015-16 Cover Crop Survey conducted by the Conservation Technology Information Center and Sustainable Agriculture Research & Education revealed that average acres of cover crops per farm have more than doubled over the previous 5 years.
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