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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
By Mike Wiles posted on January 30, 2019 | Posted in Niche Equipment Markets, Manufacturer News
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Dan Crummett
Ahead of the Curve

Soil Microbes are Building Blocks of Soil Organic Matter

By Dan Crummett posted on December 11, 2018 | Posted in Niche Equipment Markets
Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
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Dan Crummett
Ahead of the Curve

Soil Microbes are Building Blocks of Soil Organic Matter

By Dan Crummett posted on November 12, 2018 | Posted in Niche Equipment Markets
Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
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Homepage Feature 11.13

Tribine Harvester Moves Out of R&D and Into Production

James Shurts, the new COO for Tribine, discusses the company’s strategy for marketing and servicing its farmer-direct product.
By Kim Schmidt posted on November 6, 2018 | Posted in Product Innovations & Introductions, Niche Equipment Markets, Manufacturer News
The Tribine harvester first got the industry talking in 2013 when the prototype was first introduced in Kansas City at AG Connect. The Tribine provides two traditional functions, threshing and separating, plus the third function that involves a grain cart transporter. The Tribine was created to address several issues facing today's farms, such as the impact of labor shortages and reducing compaction. It brings together several functions for increased efficiency and productivity.
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Ahead of the Curve

Written-Pole Electric Motors Provide 100 Horsepower Ratings on Single-Phase Utility Power

By Dan Crummett posted on August 31, 2018 | Posted in Product Innovations & Introductions, Niche Equipment Markets
The high cost of installing three-phase electrical service to rural areas, whether for irrigation pumps or grain-handling motors, may not be as necessary as commonly thought thanks to the maturing of an electrical-engineering concept developed over the past 25 years.
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Beef Producers Renewing Demand for Baleage Equipment

The long-time “dairy” practice of ensiling high-moisture hay in plastic bags or wraps is now giving cattle feeders more control over the timing of hay harvest, as well as ability to put up higher quality forage.
By Dan Crummett posted on July 11, 2018 | Posted in Niche Equipment Markets
As profit margins for U.S. beef producers continue to shrink and, as one cattle feeder says, “The weather man isn’t doing his job any better today than he was 20 years ago,” interest in using baled silage as a way to reduce feeding expenses is showing considerable growth — especially across the eastern half of the U.S.
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Conversations in Ag

Ag Equipment One of the Bright Spots During Janesville’s Post-GM Depression

Both Mid-State Equipment (John Deere) and Johnson Tractor (Case IH) say their most strategic decision yet was establishing stores in the Janesville, Wisconsin market. Johnson arrived there in 1986 and Mid-State Equipment in 2000. Here’s a different — and surprising to some — look at a market that has been well documented since General Motors pulled up stakes from the city.
By Mike Lessiter posted on June 9, 2018 | Posted in Niche Equipment Markets, Dealership Marketing
Both Mid-State Equipment (John Deere) and Johnson Tractor (Case IH) say their most strategic decision yet was establishing stores in the Janesville, Wisconsin market. Johnson arrived there in 1986 and Mid-State Equipment in 2000. Here’s a different — and surprising to some — look at a market that has been well documented since General Motors pulled up stakes from the city.
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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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