In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.

According to reports, big companies like Ford and philanthropies are stepping up to boost programs to get more people into the trades — a boost to the tune of $400 million. 

If you ask most dealers what business they’re in, they’ll point to the equipment lined up on the lot. But that’s not really what customers are buying. 

Allowing its independent dealers to gather at the all-colors Dealership Minds Summit apparently makes the Deere corporate office uneasy.

“Ask not what the Summit can do for you, but what you can do for your fellow conference-goer …”

Class-action 101 and observations on the race by attorneys and their subcontractors to get an even larger piece of John Deere’s $99 million settlement intended for farmers.

The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations? 

Decentralized digital controls and tougher running gear designed to handle today’s higher horsepower tractors highlight improvements to LASCO’s new Lightning Weeder.

Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions.