Industry Insider

Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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Hutson Field Day

Hutson Successfully Plans & Executes First Field Day

The day of the big event was Aug. 15 and with only a 35% chance of rain and a high of 89 degrees Fahrenheit, the stage was set. An estimated 225 farmers were in attendance from all over. Hutson covers 58 counties in its fully contiguous AOR, encompassing southern Indiana, western Kentucky, southern Illinois and parts of Tennessee. A bus hauled nearly 40 farmers from the northern locations. The event kicked off right on time at 3:00 p.m. and groups rotated via hayride pulled by, you guessed it, John Deere tractors.
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Ag Equipment Intelligence

USDA Expects 2018 Farm Profits to Dip to 2016 Levels

If the current outlook for farm profits holds true, the replacement cycle buying that has propped up North American farm equipment sales the past few months could be short lived. And it’s too early to know if the Market Facilitation Program (MFP) might help offset some of the downturn in farm profitability that USDA is forecasting. 
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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