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Wider World of Business

These Are the Six Things the Best Mentors Never Do

Mentoring is tough. Get better at it by avoiding these common missteps.
Good mentoring relationships can yield a variety of benefits for both mentor and protégé. But the art of mentoring can be difficult to master — and missteps can undermine the process for each participant.
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Ag Equipment Intelligence

A Market to Watch: Organic Food Sales Reach Record $45.2B in 2017

Equipment dealers should keep a close eye on organic farming operations in their areas. This segment of agriculture continues to exhibit strong growth patterns, and American consumers increased their purchases of organic products once again in 2017, according to a recent survey from the Organic Trade Assn.
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Wider World of Business

3 Ways to Engage Advertising-Weary Consumers

According to recent research by the American Marketing Assn., consumers are bombarded with up to ten thousand brand messages daily. According to a 2015 Microsoft study, our attention span has been reduced to six seconds — which also happens to be that of a goldfish. Add to this declining trust in traditional advertising and what's a brand to do?
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