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Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries

Ben Garton of Garton Tractor has his own unique way to handle online inquiries that come into the dealership.
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
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Wider World of Business

How Managers Can Help Employees Avoid Burnout

Burnout is prevalent, has a significant impact on the health, happiness and productivity of employees, and is totally preventable.
One of the biggest dangers to you and your team is burnout, and organizations are facing an employee burnout crisis, according to research by Gallup. Twenty-three percent of employees reporting feeling burned out at work “often or always,” while another 44% reported feeling burned out “sometimes,” the study finds.
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Wider World of Business

The Top 8 Reasons to Refocus on Employee Referrals During Low Unemployment

Employee referral programs should be producing 50 percent of all of your hires because they are the most powerful corporate recruiting tool by far. Over many years, data has revealed that scientifically designed corporate employee referral programs, compared to all other sources, literally produce both the highest quality of hire and the highest percentage of hiring volume.
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Wider World of Business

The Business Case for Emotional Intelligence

Employers can take these three actions to help improve their employees’ emotional intelligence, which in turn can help improve business results.
Emotional intelligence is largely thought of as people skills — how we perceive and express ourselves and how we develop and maintain social relationships. But neuroscience and brain-based leadership studies have shown that it is so much more.
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