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‘Buccaneer Marketing’ No Longer Cuts It
Titan Machinery’s top marketing executive sets the table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
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Google AdWords, Website Design & Other Marketing Outsourcing Decisions Facing Dealerships
Dealership marketing managers encourage others to leverage their marketing strengths by outsourcing their weaker areas.
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Generating Leads with A.I. Chats and SEO
Dealers share their best marketing results from the last 12 months.
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12 Trusted Tools & Sources for Reaching Customers
Dealers share their go-to digital marketing tools to help simplify and successfully execute their marketing strategies.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Proving the Marketing Team’s Value at Your Dealership
The success of your marketing program hinges on how well your marketing staff uses marketing metrics, proves its value and leads the strategy.
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Leveraging Customer Engagement to Boost Your Social Media Profile
Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
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Current Issue
Farm Equipment
5 Dealers Share Latest Facility Projects
Dealers Better Prepared for Softening in Used Market
Strong Customer Relationships, Parts Inventory Central to Spring Success
Don’t Get Caught Fighting the Last War
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Lists (2nd Edition)
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
- Export with Confidence: Tools and Opportunities for the Agriculture Industry
Farm Equipment Videos
Analysts Comment on CNHI CEO's Departure
In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.