The John Deere strategy is to market the purchase of a classic green John Deere tractor along with matched Frontier implements as "green on green." But Horrell says it's not quite as simple as painting the equipment green to match the tractor.
The Kubota-Land Pride concept is far from new as most other major manufacturers are involved with at least alliance if not more. We've seen these alliances in many industries, for trucks; look at the various engines and transmissions combinations.
In the case of the Kubota and Land Pride pact, the tractor maker will actively market the Land Pride line of implements under the Land Pride label while both maintain their corporate brands.
John Deere conceived the idea for its Frontier Equipment line in 2000 during strategy meetings with its Dealer Advisory Council. According to Michael Horrell, marketing manger for Frontier Equipment, it wasn't about increasing profits.
At the 2026 Farm Progress Show, Colin Rush, Vice President of Sales and Marketing with Bourgault Industries, details the Canadian manufacturer's newly announced partnership with CNH.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.