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Wider World of Business

The Business Case for Emotional Intelligence

Employers can take these three actions to help improve their employees’ emotional intelligence, which in turn can help improve business results.
September 21, 2018 | Posted in Best Practices
Source: Workforce
Emotional intelligence is largely thought of as people skills — how we perceive and express ourselves and how we develop and maintain social relationships. But neuroscience and brain-based leadership studies have shown that it is so much more.
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Wider World of Business

Stop Making Comp Offers Like a Car Buying Negotiation

September 15, 2018 | Posted in Best Practices
Source: TLNT
One of the most impactful things you can do to improve the candidate experience is to change the way you talk about pay and your approach to making offers. The conversations you have with candidates about pay and the offer you lead with are key drivers in their ultimate decision. How are you talking about comp with candidates today?
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Jeff Bowman

‘Buccaneer Marketing’ No Longer Cuts It

Titan Machinery’s top marketing executive sets the table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
By Mike Lessiter posted on September 14, 2018 | Posted in Department Management, Dealership Marketing
Titan Machinery’s top marketing executive sets table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
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Google AdWords, Website Design & Other Marketing Outsourcing Decisions Facing Dealerships

Dealership marketing managers encourage others to leverage their marketing strengths by outsourcing their weaker areas.
By James DeGraff posted on September 14, 2018 | Posted in Dealership Marketing
The “jack-of-all-trades” approach to operating a dealership is inevitable for most smaller-scale or single store entities, which puts more pressure on deciding what to outsource when the budget exists to do so.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
By Jack Zemlicka posted on September 12, 2018 | Posted in Best Practices, Department Management, Dealership Marketing
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
By Jack Zemlicka posted on September 11, 2018 | Posted in Best Practices, Dealership Marketing
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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